About
Carnaval San Francisco cultivates and celebrates the diverse Latin American, Caribbean and African Diasporic roots of the Mission District and the San Francisco Bay Area. We accomplish our mission through dance, music, the visual arts and by creating spaces for community learning, school–based education, and advocacy.
Now in its fourth decade of celebration, Carnaval San Francisco has been an opportunity for many cultures to come together in one spirit to share their creative expression.
Come celebrate with us at our FREE 2–day family festival in San Francisco’s Mission District where we will showcase the very best Latin American and Caribbean cultural arts and traditions. Carnaval San Francisco is the largest multi–cultural celebration on the West Coast.
Mission, Vision & Values
Our Mission
Carnaval San Francisco, the largest multicultural festival in the West Coast, is a project that CANA organizes, with the goal of educating people on the Latino, Caribbean and African Diasporic traditions of the Mission District and the San Francisco Bay Area. We accomplish our mission through dance, music, the visual arts and by creating spaces for community learning, school–based education, and advocacy.
Our Values
We value:
- Our interconnectedness through art and family
- Strong, artisanal businesses in our community
- Collaborative, cross–cultural relationships
- The healing power of cultural connection, re-connection, and reclaiming
- The intersection between art and activism
- The importance of revelry in a spiritual context
- The power of volunteerism
Our Vision
We envision a world where harmony and revelry unite all people and where Latin American, Caribbean, and African traditions and cultures are preserved and celebrated for generations to come.
Theme

2026 Theme:
La Copa Del Pueblo
The People’s Cup
For 2026, Carnaval San Francisco lifts high “La Copa del Pueblo”, the People’s Cup, a vibrant celebration of fútbol’s true heartbeat: the people who play it, love it, and live it. This theme honors the joy found in dusty fields, neighborhood parks, and busy city streets, where the game belongs to everyone and every goal feels like a shared victory. Just like Carnaval, fútbol is about connection, creativity, and the unshakable energy of community.
Carlos “Pibe” Valderrama, the legendary Colombian midfielder, once said, “Soccer is about passion, about expressing yourself, about uniting people,” and La Copa del Pueblo brings that idea to life, celebrating fútbol as a game that ignites connection. It is fútbol at its most human, where every dribble, pass, and goal becomes a form of expression, and where the true measure of greatness is the shared laughter, cheers, and unity it inspires.
Long before modern soccer, Indigenous peoples across the Americas played their own sacred ball games, from the Maya and Aztec ulama to the Arawak-speaking people of Brazil who play xikunahati. These games were more than sport; they were ceremonies of community, spirituality, and identity, weaving together physical skill, ritual, and the bonds of the people. The ball carried stories, prayers, and meaning, reminding us that the act of play has always been at the heart of cultural expression in the Americas. Like our ancestors, Carnaval San Francisco transforms the streets into a living field of unity, where music, dance, and tradition come together. Just as the ball once symbolized connection and continuity for Indigenous cultures, our Carnaval embodies the power of gathering to celebrate identity and community. La Copa del Pueblo is not just a theme; it is an invitation to honor the joy of play, the richness of culture, and the unity of people who, when they come together, create something greater than themselves.
In the spirit of Carnaval San Francisco’s cultural mosaic, La Copa del Pueblo embraces the global rhythm of the game and invites us to cheer for each other as one. This is our cup, not locked away in glass cases but carried in our hearts, shared on our streets, and celebrated with unity.
Grand Parade
Our Grand Parade boasts a 60–contingent lineup, with over 5,500 artists representing the cultural heritages of Brazil, Mexico, Panama, Bolivia, Cuba, Peru, Puerto Rico, Nicaragua, Colombia, Trinidad & Tobago, Guatemala, El Salvador, and more to participate, televised by CBS. The Grand Parade covers 20 blocks in San Francisco’s historic Latino Cultural District in the Mission.
2–Day Festival
Our FREE two–day Festival covers 17 blocks in the Mission District, with five main stages, 50 local performing artists, and 400 vendors. The festival includes international food, dancing, sampling sites and entertainment for families, couples and friends of all ethnic, social and economic backgrounds.
In the 48–year history of our Festival, we have welcomed luminaries like Celia Cruz, Santana, the Neville Brothers, Tito Puentes, Luis Enrique, Poncho Sanchez, Los Lonely Boys, Oscar D’León, La India, and Los Tigres del Norte. The two-day celebration is a cultural explosion with free admission for the community. With an attendance rate of over 400,000 people every year, Carnaval San Francisco is the largest multicultural celebration in California.
While the festival is free to the public, donations are highly encouraged.
Cultural Arts & Health Education
Strengthening the bond between schools and the arts

The Carnaval San Francisco Cultural Arts and Health Education Program was inaugurated as a pilot program at Flynn School in the Mission District in 2002. Flynn’s demographics included 68% Latinos (many being English Language Learners) and 16% African Americans.
Working with numerous teachers, CSF offered drumming and dance classes at Flynn seeking to increase student involvement in the arts and to prepare students to participate in the 2002 Carnaval Parade. As the program progressed, parents became involved in costume making, float building and volunteering for the program. Teachers reported that parents who had rarely visited their child’s school before became enthusiastic participants in the Carnaval SF education project. Since 2002, Carnaval has presented the program classes in 13 schools, serving over 9,000 students.
History
1976
Connie Williams and the West Coast Caribbean Association brought authentic Caribbean carnival traditions—from Trinidad and Tobago—to San Francisco via food, music, and mas culture.
Williams’s 1976 carnival and the 1978 costume parade were audacious, formalized public expressions of diaspora culture—predating the official Carnaval SF (1979).
The West Coast Caribbean Association’s 2nd Annual Calypso Carnival Costume Parade, Dance & Show was held on September 23, 1978, with a daytime costume parade (start at 14th and Market, ending at Dolores Park) followed by evening festivities at Bimbo’s.
Poster by La Raza Silkscreen Center
More information on Connie Williams’ legacy

1979
On February 25th, 1979, a windy, cold and rainy Sunday in San Francisco, about three hundred drummers and dancers, dressed in multifarious colors and shapes, paraded around Precita Park in the Mission District.
Perhaps for the uninformed passerby, it all seemed like a crazy, “hippie,” let’s-dance-half-naked-in-the-park event. For the revelers, however, it was the culmination of many months of planning and rehearsing carnival in a city that until then didn’t have one—and now can boast of hosting, if not the biggest, certainly the most diverse carnival parade in the entire country, if not the world.
Continue reading: The Birth of Carnaval on the Streets of San Francisco (foundsf.org)

Non–Profit Organization
Carnaval San Francisco is a project of Cultura y Arte Nativa de las Americas (CANA), a 501(c)3 non-profit organization.
Media & Publicity
Press Releases
Media Inquiries
For media inquiries, please contact:
De Alba Communications
Victoria Sanchez De Alba
(650) 270-7810
Jackie Wright
(415) 525-0410

Partners
Carnaval is a huge success thanks to your generous support!
For partnership opportunities, contact Rodrigo Duran, Executive Director at (415) 691–1147 or via email at rodrigo@carnavalsf.org

































